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Ritz Motors field note

A Cheap New Truck Should Not Feel Cheap

Ritz Motors is not trying to make a disposable truck. The plan is an affordable new full-size pickup built around simple gas powertrains, repairable panels, common service thinking, and direct ordering.

Ritz Motors is centered on repairable, direct-order, full-size American truck and SUV utility with a planned starting price under $30,000. The $35 reservation is refundable until order conversion, checkout includes a separate non-refundable payment processing fee, and Ritz Motors has not announced a vehicle order date yet.