If you own it, you should actually own it.

Ritz Motors is being built around a simple ownership idea: clear reservation terms, no forced order conversion, direct pricing, repairable design, and long-term parts support goals. Final purchase terms will be shown before any vehicle order conversion.

The $35 reservation is refundable until order conversion, with a separate non-refundable payment processing fee at checkout. Ritz Motors has not announced a vehicle order date, final specifications, final pricing, production timing, or delivery timing.

Reserve your place See truck and SUV plans

Ritz Waypoint full-size SUV concept on a mountain road

Reservation policy

Clear terms before order conversion.

The $35 reservation is refundable until you choose to convert it into a vehicle order.

Refundable until ordering

The $35 reservation stays refundable all the way up to the moment you choose to convert it into an actual vehicle order. A separate payment processing fee is not part of the refundable reservation.

No forced conversion

A reservation is a place in line. It is not a commitment to buy a final truck or SUV.

Transparent next step

Before order conversion, reservation holders will see the configuration, pricing, timing, and final purchase terms.

The Ritz principles

The ownership constitution.

Build for 20 years, not 5.
Design every major repair before production.
Keep ownership simple.
Make replacement parts available.
Tell customers the truth.
Do not add technology unless it solves a real problem.